As a large community of senior living facilities, Wingate is always on the lookout for quality nurses to join their team. As Wingate's recruitment agency, we are always seeking new ways to attract quality candidates in the healthcare field. Our task was to create a new recruitment campaign that could carry through various channels, such as newspaper, direct mail, social media and video. We developed the headline "The Career You Want. The Care You Give. The Compassion They Deserve." In addition to revamped print advertising, a 4-minute recruitment video was shot on location. This gave current employees the chance to say why they love working for Wingate. The video focused on the nurses, the care and the facilities and gave potential candidates a real sense of the Wingate family. To help promote hiring, the video was used on social media, online advertising, and their website.