Apollo Security has locations across the country, and are always looking to hire qualified candidates. With specific locations having stronger needs than others, we were tasked with creative ways to advertise.
Our advertising plan consisted of various ideas from mall advertising, transit, direct mail to billboard advertising to help supplement Apollo's existing recruitment efforts. Apollo has seen a great need for their security services in Memphis, Tennessee and that was our focus. Since the demographic we were targeting was a younger audience, food court advertising in a prominent mall in Memphis helped gain exposure over traditional newspaper advertising, and came at a low cost to our client.
We designed a three-panel, freestanding table tent that sat on every table in the food court, as well as all soft seating areas throughout the mall. The table tents were replenished regularly and the campaign ran for one month.